How to post regularly on social media to engage your community and attract new users
As an admin of a community platform, your social media presence is a vital bridge between your existing members and the wider audience you want to reach. But staying consistent and engaging online can be tricky without a plan.
1. Set a simple posting schedule
Consistency is key. Start with a manageable rhythm—such as 3 posts per week—and build from there.
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Monday – Promote what’s new or upcoming this week
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Wednesday – Share a story, photo or spotlight from your members
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Friday – Offer a tip, fun fact or question to spark interaction
Use a tool like Buffer, Meta Business Suite or Later to schedule posts in advance.
2. Mix up your content types
Keep your feed fresh and relevant with a variety of post formats:
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Platform updates – New features or content
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User-generated content – Events or posts from your members
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Behind the scenes – A peek into the team, planning or challenges
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Community stories – Testimonials, milestones or local impact
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Calls to action – Encourage sign-ups, sharing or participation
3. Template posts to save time
Here are a few ready-made templates you can adapt weekly:
📌 “What’s on” promo post
Looking for something to do this week?
New activities just added to (Platform Name) — from art clubs to community lunches
👉 Browse now: (link)
🌟 Member spotlight
This week’s shoutout goes to (Member/Group Name)!
They’re hosting a (type of event) that’s open to all
📍 (Date + Location)
👋 Say hi or check it out on (Platform Name)!
🤔 Engagement question
What’s one thing you’d love to see more of in your community?
Drop your ideas below 👇
We’re listening — and building together on (Platform Name)
4. Track and tweak
Use insights from Facebook, Instagram or X to see what works.
Track simple metrics like:
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Likes, comments and shares
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Clicks through to your platform
- Sign-ups or event RSVPs linked from posts
Repeat the types of posts that perform well and tweak or drop what doesn't.
Final tip
Don’t overthink every post. It’s easy to get caught up in trying to craft the perfect message or worry about saying exactly the right thing—but in reality, people engage most with content that feels real, local and personable. A quick photo from an event, a casual reminder about a new activity, or a shoutout to a member doing something great can go a long way in building trust and connection.
Focus on showing up consistently, being authentic and speaking in a tone that reflects your community’s character. Over time, these small touches add up to a strong and active presence. So start where you are, share what you can and let momentum build naturally.
Free templates for Made Open admins
If you are an admin of a Made Open community platform, sign in or register to this platform (different account to your own platform) and download these resources for free.
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