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Refresh platform content

Why content audits matter

Help users find what they need now
Outdated information creates confusion and frustration.

Support content quality
Fresh, relevant listings build trust and make your platform feel alive.

Keep your structure tidy
A clean directory makes navigation and discovery easier.

How to audit for outdated or irrelevant content

1. Identify inactive or expired content
Flag anything:

  • With past dates (events or time-sensitive projects)
  • That hasn’t been edited in 6–12 months
  • Referring to COVID-era or emergency-only services
  • That references outdated programmes or contact details

2. Review for tone, formatting and relevance
Are listings written clearly and accessibly? Do they reflect the current community context, priorities or seasons?

3. Contact members to update their listings
Give members a chance to update their content, or archive it if it’s no longer relevant.

4. Highlight the most relevant, seasonal or useful content
Curate up-to-date listings and feature them on your homepage, newsletter or social posts to reward active contributors.

Message all members

Spring clean campaign – all members
Subject: Help us keep (Platform Name) fresh and relevant
Body:
Hi,
We’re doing a seasonal refresh of (Platform Name) to make sure listings are useful and current.
Could you take a moment to review your content? Small updates make a big difference to people using the platform.
👉 Log in and check your listings

It’s not just about removing outdated content—it’s about making space for the right information to shine. A clean, current platform is more helpful, more trusted and more likely to grow.


Next page: Activity quality assurance

 

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