

Golf In Society
Co-design Partnership
We partnered with Golf In Society to explore the challenges facing older adults and their carers, and co-design a service blueprint envisioning golf clubs as Health Hubs.
Often, everyone agrees something needs to change, but knowing what it is and making it happen is much harder.
And the challenge isn't usually a lack of ideas. It's seeing how the different parts fit together, understanding what's getting in the way, and working out what needs to change in practice. That's where we can help.
We have a particular way of designing with (not for) communities, and turning what we learn into practical change.

The obstacle is not effort or ideas. It's siloed working: good people doing good work separately, with nothing joining up.
Good ideas don't translate into action.
People lose motivation when nothing changes.
People lose trust and opportunities are missed.


We can help you uncover what matters to people, what’s getting in their way and where there’s potential to make a difference.
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Through creative workshops and expert facilitation, we can help you turn community needs and ideas into practical, effective solutions.
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Our structured way of backing local projects from the first honest conversation through to tested, practical solutions that people own.
Learn moreCLIP is one of the ways we work with a place, used when there is an appetite to back a group of local projects from the first honest conversation through to tested, practical solutions that people own.
The same process runs as Love Your Place at the University of Southampton's Future Towns Innovation Hub.
We start with a Challenge Day, exploring the problems and projects that matter to your community and shaping them into something people can act on.
The Challenge Day helps people define the problem, sharpen the challenge and develop a vision and an action plan.
Teams then have a few weeks to strengthen their challenge and their team before submitting a project proposal.
Projects are assessed and selected for ongoing support, and in some places the community votes on which ones continue.
Teams then dig deeper into the problem and the possibilities, guided by the insight and expertise of the people around them.
Design-led, user-centred research with stakeholders to uncover needs, priorities, barriers and opportunities.
That insight is drawn together into a focused, evidence-based problem statement that everyone recognises.
Teams come out with a shared problem definition, a unified vision, stakeholder insight and a clear brief to work from.
Teams co-create and test solutions, bringing their vision to life through prototyping and real-world delivery.
Designing and prototyping ideas that respond directly to the problem the team has defined.
Testing assumptions with real people, gathering feedback and adapting quickly. Better to fail fast than succeed slowly.
Teams finish with tested solutions, an implementation plan and the confidence that the work will make a difference.
After Getting Ready, teams join monthly check-ins with a design coach, and open the door to the expertise, resources and connections that keep a project moving. We stay alongside people as they do the work, rather than handing over a report.
The programme made me really think about what people actually want, rather than an idea that I thought people wanted. It made me realise that research and talking to people is so important. The aim of our project changed as we began to understand what the actual problem was.
Participant, Love Your Place cohort
When you work with Made Open on service design, you work directly with the two directors, Kathryn and Robert. Their experience, care and wisdom are brought directly to your challenge.

Service Designer
Kathryn is an experienced Service Designer, user researcher and Design Council Expert specialising in human-centred design. She works with…

Strategist / Service Designer
Robert is a strategist and service designer with over 25 years' experience helping organisations and communities create positive change. He…
Real stories from communities we've worked with.


Co-design Partnership
We partnered with Golf In Society to explore the challenges facing older adults and their carers, and co-design a service blueprint envisioning golf clubs as Health Hubs.


Royal National Lifeboat Institution
Design Out Drowning was a community-led research project designed to help the RNLI reduce the risk of drowning around the UK and Republic of Ireland. Using co-design principles to improve water safety.


Design Council
A Design Council initiative to ensure community voices genuinely shaped future plans. Using design-led approaches to co-create with communities and drive participatory change.


Torbay Community Development Trust
A National Lottery-funded partnership bringing local organisations together to improve the lives of children and young people in Torbay through an Ideas and Imagination festival.
"The festival exceeded our expectations. Every time we looked around all we could see were people huddled around activities, deep in thought, action and conversation."
"It is a genuine breath of fresh air to work with Made Open. They have demonstrated what's possible when collaboration and practical problem-solving genuinely sit at the heart of a service."
Tell us about the challenge you're facing. We will show you how we would approach it in your place, and what it takes to get from insight to change.
Start a conversation