Good intentions don't always lead to better services.

Often, everyone agrees something needs to change, but knowing what it is and making it happen is much harder.

And the challenge isn't usually a lack of ideas. It's seeing how the different parts fit together, understanding what's getting in the way, and working out what needs to change in practice. That's where we can help.

We have a particular way of designing with (not for) communities, and turning what we learn into practical change.

Service Design
The problem we see most

Knowing what to change but struggling to implement it.

The obstacle is not effort or ideas. It's siloed working: good people doing good work separately, with nothing joining up.

The practical problem

Good ideas don't translate into action.

The human problem

People lose motivation when nothing changes.

The bigger problem

People lose trust and opportunities are missed.

Illustration showing disconnected pieces that do not join up
The plan

Three ways we can help

Research & engagement

Research & engagement

We can help you uncover what matters to people, what’s getting in their way and where there’s potential to make a difference.

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Community design

Community design

Through creative workshops and expert facilitation, we can help you turn community needs and ideas into practical, effective solutions.

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The CLIP process

The CLIP process

Our structured way of backing local projects from the first honest conversation through to tested, practical solutions that people own.

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The CLIP process

Community-Led Impact Partnerships

CLIP is one of the ways we work with a place, used when there is an appetite to back a group of local projects from the first honest conversation through to tested, practical solutions that people own.

The same process runs as Love Your Place at the University of Southampton's Future Towns Innovation Hub.

Phase 1

Get ready

We start with a Challenge Day, exploring the problems and projects that matter to your community and shaping them into something people can act on.

Shape

The Challenge Day helps people define the problem, sharpen the challenge and develop a vision and an action plan.

Submit

Teams then have a few weeks to strengthen their challenge and their team before submitting a project proposal.

Select

Projects are assessed and selected for ongoing support, and in some places the community votes on which ones continue.

Phase 2

Get started

Teams then dig deeper into the problem and the possibilities, guided by the insight and expertise of the people around them.

Discover

Design-led, user-centred research with stakeholders to uncover needs, priorities, barriers and opportunities.

Define

That insight is drawn together into a focused, evidence-based problem statement that everyone recognises.

Project brief

Teams come out with a shared problem definition, a unified vision, stakeholder insight and a clear brief to work from.

Phase 3

Get results

Teams co-create and test solutions, bringing their vision to life through prototyping and real-world delivery.

Design

Designing and prototyping ideas that respond directly to the problem the team has defined.

Test

Testing assumptions with real people, gathering feedback and adapting quickly. Better to fail fast than succeed slowly.

Learn

Teams finish with tested solutions, an implementation plan and the confidence that the work will make a difference.

Support through every phase

After Getting Ready, teams join monthly check-ins with a design coach, and open the door to the expertise, resources and connections that keep a project moving. We stay alongside people as they do the work, rather than handing over a report.

The programme made me really think about what people actually want, rather than an idea that I thought people wanted. It made me realise that research and talking to people is so important. The aim of our project changed as we began to understand what the actual problem was.

Participant, Love Your Place cohort

Your team

Meet your service designers

When you work with Made Open on service design, you work directly with the two directors, Kathryn and Robert. Their experience, care and wisdom are brought directly to your challenge.

Kathryn Woolf

Kathryn Woolf

Service Designer

Kathryn is an experienced Service Designer, user researcher and Design Council Expert specialising in human-centred design. She works with…

Robert Woolf

Robert Woolf

Strategist / Service Designer

Robert is a strategist and service designer with over 25 years' experience helping organisations and communities create positive change. He…

Case studies

Real stories from communities we've worked with.

Golf In Society
Co-design Partnership

Golf In Society

Co-design Partnership

We partnered with Golf In Society to explore the challenges facing older adults and their carers, and co-design a service blueprint envisioning golf clubs as Health Hubs.

Design Out Drowning
Royal National Lifeboat Institution

Design Out Drowning

Royal National Lifeboat Institution

Design Out Drowning was a community-led research project designed to help the RNLI reduce the risk of drowning around the UK and Republic of Ireland. Using co-design principles to improve water safety.

Designing Communities
Design Council

Designing Communities

Design Council

A Design Council initiative to ensure community voices genuinely shaped future plans. Using design-led approaches to co-create with communities and drive participatory change.

Imagine This
Torbay Community Development Trust

Imagine This

Torbay Community Development Trust

A National Lottery-funded partnership bringing local organisations together to improve the lives of children and young people in Torbay through an Ideas and Imagination festival.

"The festival exceeded our expectations. Every time we looked around all we could see were people huddled around activities, deep in thought, action and conversation."
— Jo Morrell, Imagine This Programme Coordinator
Testimonials

What our customers say

"It is a genuine breath of fresh air to work with Made Open. They have demonstrated what's possible when collaboration and practical problem-solving genuinely sit at the heart of a service."

Professor Clint Styles (MBA)

Associate Dean Enterprise, University of Southampton

Ready to design something that lasts?

Tell us about the challenge you're facing. We will show you how we would approach it in your place, and what it takes to get from insight to change.

Start a conversation