Engaging local businesses through a values-led model can improve community wellbeing and generate revenues.
Many of our clients are unsure how to engage local or for-profit businesses, and some avoid doing so due to ethical concerns. The truth is, everyone has something to offer - it all depends on how you choose to see it.
A Community Wellbeing Business Package invites local, for-profit businesses to become visible, trusted contributors to your platform - while financially supporting its growth. This partnership model positions businesses not just as advertisers, but as genuine community allies committed to improving health, connection and resilience across your region.
Why businesses will want to join
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Visibility: Your platform provides a high-trust, clutter-free space, setting it apart from traditional advertising channels.
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Recognition: Businesses can signal their values to local audiences and align with your 'community wellbeing' values.
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Social value: For platforms closely aligned to the public sector, businesses can highlight their social value when tendering.
What’s in it for you:
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Recurring revenue stream: Businesses contribute based on their size, from £100 to £500 per year - with optional upgrades such as sponsored content, premium listings and social value reports that can further increase your income.
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Mission-aligned growth: Revenue is generated in a way that enhances (rather than compromises) your platform’s integrity and community mission.
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Platform enrichment: Business listings bring useful, wellbeing-related services to your users, increasing platform value and engagement.
This model isn't about advertising - it's about alignment. By inviting businesses to participate on your terms, you're offering them a chance to do good and do well - while creating a recurring, scalable funding stream for your platform’s continued impact.
You may also want to consider inviting businesses who are passionate about community wellbeing - with resources like funding, staff skills, physical assets or connections - to join as key partners, as outlined in this 'partnerships' section.
Tools for change
Explore our tools for change – practical guides and templates to help you build stronger partnerships.