The Royal National Lifeboat Institution aim to develop a portfolio of sustainable products, services and interventions that reduce the risk of drowning around the coast of the UK and ROI.
Design Out Drowning is a community led project supported by the RNLI. We were appointed to conduct research in the south west and explore the value of a design-led approach to innovation.
We collaborated with design partners Amy Sergison, Matt Stone, Bethia Thomas and Arts University Bournemouth to learn more about drowning risks and challenges affecting coastal communities in Cornwall and Devon.
By observing behaviours and spending time with people from across the region, we were able to unearth new insights and develop a portfolio of design briefs that aim to keep people safe at the coast and address local needs.