Build a brand
Why does building a brand for your community matter?
- Cohesion: A strong brand builds a sense of unity among community members, making them feel like they are part of something bigger than themselves.
- Trust: Trust is crucial for a lively community. When members consistently encounter appealing brand messages, they trust the network more and feel confident participating.
- Retention: A strong brand can evoke positive emotions and create a sense of belonging, encouraging members to participate actively, share content and stay engaged over time.
- Differentiation: Your brand sets your community platform apart. It lets you convey your value and what makes your community special, attracting users who connect with your brand's message and values.
- Efficacy: Branding is more than a name and visuals; it your tone, style and personality. Your brand voice ensures your values, mission and messages are consistently communicated.
Top tips for choosing the perfect name:
- Share your purpose: Align your platform's name with your core purpose (e.g. Made Open = for everyone).
- Connect with your audience: Choose a name that speaks directly to your target audience (e.g. Can Do Bristol).
- Be creative: Think of words related to your platform's theme (e.g. Devon Connect).
- Keep it simple and memorable: Choose a name that's easy to remember, spell and say (e.g. Wiltshire Together).
- Check availability: Make sure your platform name matches your domain name to strengthen identity.
- Make it campaignable: Choose a domain name that you can campaign on (e.g. talenttimebanking.co.uk).
- Plan for future growth: Choose a flexible name that can allow for future expansions and diversifications.
- Respect intellectual property: Avoid infringing on existing trademarks or copyrights.
Keep in mind that a well-chosen name can spark growth in your community platform. Invest time in finding the right one, as it sets the tone for your platform and draws in like-minded people to join your community.
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