User research can help you understand peoples' needs, challenges and motivations.
We use a variety of methods to learn about real lived experiences and identify opportunites for change. What stands us apart is Empathy – being able to see with the eyes of another, listen with ears of another and feel with the heart of another.
Ethnography helps us build accurate reflection of user perspectives and behaviours. Our techniques include interviews, observation and spending time with people discussing their lived experience.
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Community asset mapping
Gaining insights about your community can be achieved by mapping existing places or networks. We can map the assets, resources, activities and services within your community. A visualisation often helps to uncover opportunities for change.
User Journey Mapping
A user journey can help you understand key touch points and physical interactions of a service. We can help you map and analyse a service from a user’s point of view. How do they become aware of the service? How do they use it? How does it make them feel?