User benefits
Campaigns are often driven and conceived by people at the top. Communities and networks maybe the beneficiaries of that but they're not the owners. Our campaigns feature changes this.
Whilst our clients and their partners can shape a campaign, the user-community determines its success. Users can tag their activities or profile to a campaign, showing support for a platform-wide goal irrespective of how they choose to do so.
Client benefits
Many of our clients have discovered the impact of this approach. By telling people what to do but not how to do it, they have been surprised by the richness and creativity of peoples' responses.
Our clients can access campaign stats and incentivise other organisations to join forces.
