We’re delighted to announce that the Sustainable Fashion Exchange 'UNTAGGED' has launched using our platform.

With up to 70% of clothes in people's wardrobes not being worn, this new platform lets people exchange their unworn clothes instead of buying more new stuff.

Gayle Harrison, CEO and Co-founder of UNTAGGED, discovered Made Open via the B-Corp directory and began to wonder if our platform could help accelerate a trial for the fashion exchange. If successful, this platform will help to reduce the environmental impact of the fashion industry by connecting people to exchange unworn clothes.

The platform was due to be launched at the Zero Waste Leeds Fashion Week in mid-April, which was of course postponed. Although people are adjusting to life during COVID-19 and focusing on more important things than fashion, positive feedback from prospective consumers persuaded UNTAGGED to forge ahead with the trial.

As Gayle explains:

In many ways it's good timing as people are at home and can have a wardrobe clear out, plus we cannot get to the shops, so the idea of communities helping each other to share clothes could be something that people respond positively to in this climate.

Gayle Harrison, CEO and Co-founder of UNTAGGED

This project required us to adapt our timebanking feature so that people can exchange items of clothing for credits. Unlike the timebank, people earn credits as they upload an item of clothing. The team at Untagged decide on the number of credits people receive for their item based on the brand, age and condition. One credit is approximately equal to £1.

Robert explains:

UNTAGGED aligns nicely with our own vision for the platform as we continually strive to activate assets and resources in support of communities. Enabling people to exchange physical items as well as time has huge potential for the sharing economy. 

UNTAGGED Fashion was launched on the 4th May and is initially for women only. If the three-month trial is successful, our platform may support UNTAGGED for a while longer whilst they seek investment.

Visit: https://untaggedfashion.com

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