What is Google Tag Manager?
Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
How can I use it on my platform?
You'll find Google Tag Manager useful if you want to track specific interactions like views on an activity. You can use it for third party tools like Facebook Pixel too.