The Cornwall Link

The Cornwall Link connects people with a range of community activities to reduce loneliness and social isolation.

Launched in December 2017, The Cornwall Link has appealed to a variety of community and clinical stakeholders who value signposting people to community resources and non-medical links.

Research shows that social connections are key to experiencing a good later life. For some people this is about having an active social life – engaging with their community, pursuing hobbies and interests.

In Cornwall and the Isles of Scilly, for example, there are thousands of community-based activities that can help people to stay connected. There are also hundreds of organisations offering important health and care services.

Working closely with Age UK Cornwall, their staff, volunteers, GPs, Macmillan Cancer Research and other voluntary sector partners, we co-designed this online community directory.

In 2018, the directory posted over 900 community listings - everything from yoga classes to knitting clubs and community transport schemes. It also had over 20,000 unique visitors, 52% of whom were over 50.

The Cornwall Link

The directory is successfully complimenting Age UK Cornwall's Helpline - a self-funded telephony service that received over 5,000 calls in 2018 - by refining community resources and healthcare services around an individual’s needs.

The online 'guided conversation' is a holistic questionnaire that suggests relevant social activities and support based on an individual’s preferences, geography, health, lifestyle and environment. This has been a major success.

Here are some of The Cornwall Link’s features:

  •  Filters that refine a user’s search by location, support needs, interests or health conditions.
  •  An ‘add to favourites’ option which stores a user’s favourite resources whilst they continue browsing.
  •  The ability to submit community activities, support services and volunteering opportunities.
  •  A showcase of community stories.
  •  A resource area for volunteers and practitioners.


For queries relating to our design services, please email

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